Redesign of the homepage and other landing pages as part of a broader effort to improve user activation and better reflect the brand’s positioning in the digital mental health space.

During my 3-month contract at Fino, I designed the onboarding wizard, admin dashboard, and homepage using Axure RP to create high-quality prototypes for testing and investor demos.

Addressed user confusion on rental pick-ups by creating Carla Care Pick-up Assistant, an interactive guide that enhances user understanding and reduces cancellations.

We launched three design iterations of the Cosmo Beauty and AI photo editor app's home screen, guided by data, user feedback, and product strategy. Each iteration outperformed its predecessor 💎.